Written communication involves any type of message that makes use of the written word. There are different types of written communication. They are-
5. News releases
11. Internet websites
In written communication, you don’t need any personal contact. It is the most important and the most effective of any mode of business communication. Here, you can save money.
It’s true that good communication is the key to any mutual success. It enables managers and supervisors to explicate their clear expectations to the employees and customers. Good communication with customers supports business or company to handle customers’ expectations on matters like, service issues efficiently. It promotes practical participation of employee’s .The capability to exchange information properly with others business is important but, poor communication cannot lead the mutual information and it cannot reach the targeted group exactly. Fortunately, a number of organizations are capable of ensuring that both external and internal communications are conducted smoothly. Essentially, employees are the major audience as they normally act as the conduit to all the other audiences. As a matter of fact, when employees receive good communication from their corporate, they become more committed. Actually, good communication is the backbone of a corporate success. It enables all companies to coordinate all their functions effectively. Lastly, communication leads to corporate success through encouraging huge relationship and dedication to the employees.
In the business world, high-quality communication is considered as an important part for the daily operation of the company. High-quality communication knows how to take on several special forms. It ultimately boosts the bottom line of a business. Verbal, written and expressed forms of communication are used internally and externally in conducting business. It is wise to communicate with a combination of these forms of communication. Many businesses send out information to their employees and their customers in several different ways. In promoting its product, a business may follow a similar pattern with its marketing communication to its prospects and customers. Essentially, good communication generates a win-win situation. The customers who can benefit from the company receive the messages they need to make them aware of the company and to make a purchase, which in turn boosts the sales of the company.
Communication for Business
Communication through letters is a personal act even when the writings are formal with a business proposes. Business letters are a formal means of communication. Here a set format followed by writers and recognized by readers. These letters are most often sent through a postal service, though they can be hand-delivered. Small businesses need to take advantage of this valuable asset when creating promotions, addressing concerns, announcing positions and seeking aid. People develop sales letters, business proposals and invitations to functions to send to associates. There is no controversy over the fact that a traditional and still often used method of communication in the business world is letters.